What If We Could Start Again?
In the spring of 2016, billboards across Britain started advertising a new show that claimed to remake society altogether. One poster read, “No poverty. No recessions. No bankers’ bonuses,” while another read, “No slavery. No cyber-bullying. No adults on micro-scooters.” The images were of waterfalls tumbling over cliffs at sunrise.
Source: Channel 4
All the billboards asked the same question: “What if we could start again?” This new revolutionary TV show was called Eden, and it was about to air on the edgiest of Britain’s TV channels, Channel 4. They had been looking for something to match Big Brother since 2010, and Eden, with a rumored budget of 15 million pounds, was the next competitor.